Leaping Ahead Project 2016 #164: 160612
[Favourite 90’s tune (6)]
First released back in 1983 on a cassette backed with the track “Sucker M.C.’s”, it marked the start of Run-D.M.C.’s career and is widely regarded as ushering in a new school of hip hop artists with a street image and an abrasive, minimalist sound that marked them out from their predecessors. Both tracks were collected on the trio’s eponymous debut album in 1984.
But it wasn’t until it was remixed by house DJ Jason Nevins in 1997 that things went international. The ‘original’ remix (perhaps something of an oxymoron) was a bootleg as Mr Nevins (the pickle) didn’t get Run DMC’s permission. But the band and their producer picked it up, sorted out all the contractual rights shenanigans and officially re-released it in 1997. It became a sleeper hit in 1998 and sold around five million copies worldwide, placing it amongst the biggest selling singles of all time. Nevins was only paid some $5,000 for his remix though; perhaps he should have sought permission for doing it in the first place – the silly billy!